BET Gospel / BET Networks / BET Experience / BET The / San Jose / /
Company
Avery / Adobe Professional Services / Adobe Systems Incorporated. / BET Digital Networks / 1980 Black Entertainment Television / Twitter / Facebook / /
Country
United States / Canada / United Kingdom / /
Event
Business Partnership / /
IndustryTerm
advertising clips / online conversations / social media / Internet destination / entertainment network / television network / real time / diverse / ad-supported cable networks / real-time insights / social media strategy / heightened social media activity / /
Person
Mary Jane / Lespinasse / /
Position
actress / senior director / senior director of social media / director of social media / /
Adobe Customer Story Social data guides BET Networks’ marketing strategy. Television company leverages viewer insights from Adobe Social to shape marketing content and increase social engagement.