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Psychological theories / Brand management / Optimal distinctiveness theory / Trademark distinctiveness / Psychology / Mimicry / Recall / Self / Behavioural sciences / Social psychology / Mind / Construals


Journal of Consumer Research, Inc. When Imitation Doesn’t Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry Author(s): Katherine White and Jennifer J. Argo Reviewed work(s):
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Document Date: 2014-07-03 17:39:58


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File Size: 303,17 KB

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