ERIC ANDERSON, SONG LIN, DUNCAN SIMESTER, and CATHERINE TUCKER* The authors identify customers, termed “Harbingers of failure,” who systematically purchase new products that flop. Their early adoption of a new produc - BM - Document - PDFSEARCH.IO

First Page	Meta Content
	ERIC ANDERSON, SONG LIN, DUNCAN SIMESTER, and CATHERINE TUCKER* The authors identify customers, termed “Harbingers of failure,” who systematically purchase new products that flop. Their early adoption of a new produc Add to Reading List Document Date: 2015-09-11 05:49:16 Open Document File Size: 406,79 KB Share Result on Facebook

ERIC ANDERSON, SONG LIN, DUNCAN SIMESTER, and CATHERINE TUCKER* The authors identify customers, termed “Harbingers of failure,” who systematically purchase new products that flop. Their early adoption of a new producAdd to Reading List