Journal of Consumer Research, Inc. Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality Author(s): Fangyuan Chen and Jaideep Sengupta Source: Journal of Consumer Research, Vol. 41,

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Date: 2015-09-11 05:48:55		Journal of Consumer Research, Inc. Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality Author(s): Fangyuan Chen and Jaideep Sengupta Source: Journal of Consumer Research, Vol. 41, Add to Reading List Source URL: www.bm.ust.hk Download Document from Source Website File Size: 324,58 KB Share Document on Facebook