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Germany Meaningful Brands is the first global analytical framework to connect human well-being with brands at a business level. It measures the benefits brands bring to our lives. It’s unique in both scale – 700 bran
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Company

Volkswagen / /

Country

Germany / /

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IndustryTerm

car manufacturers / local car makers / /

MarketIndex

Meaningful Brands / /

Person

Thomas Sudholt / Johanna / /

/

Position

Researcher / Director Research / /

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