digital technology / social media / orchestral web site / technology ages / real-time donations / mobile phone technology / communications channels / digital media / Internet-based marketing activities / pocket technologies / communications modes / energy / /
Organization
Mobile Club / London Symphony / Boston Symphony Orchestra / /
Person
Kim Noltemy / Michael Lutch / /
Position
Director of the symphony / Director of the symphony’s flesh-and-blood identity / /
Orchestrating New Media The Boston Symphony Orchestra expands its digital platform “You don’t get the results unless you