retail marketing department / mobile web / social media / This insurance / financial services / bank / web channel / insurance / mobile working / social networks / care infrastructure / targeted advertising / technology investments / particular technologies / social media management / contact center infrastructure / /
Person
Keith Dawson / /
Position
chief mobility officer / business executive / IT executive / level executive / moving forward / /
Technology
cellular telephone / SMS / CRM / smartphones / smartphone / mobile phones / mobile device / mobile devices / /
How to Transform Your Mobile Customer Care Strategy A fourstage model of mobile maturity Reference Code: TE001[removed]Publication Date: 11 Apr 2013 Author: Keith Dawson