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Mind / Banner blindness / Usability / Online advertising / Visual search / Banner / Web banner / Recall / Advertising / Marketing / Internet marketing / Business


High-Cost Banner Blindness: Ads Increase Perceived Workload, Hinder Visual Search, and Are Forgotten
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Document Date: 2007-10-26 20:24:54


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Company

the New York Times / Google / User/Machine Systems / AOL / Yahoo! / CNN / /

Currency

cent / USD / /

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Event

Product Issues / Product Recall / /

Facility

University of Oregon / Carnegie Mellon University / Clark College / University of Southern California / Are Forgotten MOIRA BURKE Carnegie Mellon University ANTHONY HORNOF University of Oregon ERIK NILSEN Lewis / Human-Computer Interaction Institute / NICHOLAS GORMAN University of Southern California / /

IndustryTerm

Web-like environment / search times / information processing / Web users / Web design / visual Web tasks / Web tasks / Experimental software / Ad-blocking software / search tasks / search task / semantic search tasks / search stage / visual search speed / visual search speeds / visual search / Web designers / Web research / search area / timed search trials / visual search task / Web advertising / search time / visual search studies / /

OperatingSystem

Microsoft Vista / /

Organization

University of Oregon / National Science Foundation / Psychology Department / Information Science Department / Congress / Interactive Advertising Bureau / Lewis & Clark College / University of Southern California / Human-Computer Interaction Institute / Carnegie Mellon University / National Aeronautics and Space Administration / Department of Preventative Medicine / /

Person

Nicholas Gorman / Anthony Hornof / MOIRA BURKE / ERIK NILSEN / /

/

Position

General / principle investigator / Macromedia Director / Fisher / representative / /

Product

motifs / test / ad / /

ProvinceOrState

Southern California / Oregon / /

PublishedMedium

the New York Times / /

Region

Southern California / /

Technology

digital video / animation / GUI / /

URL

http /

SocialTag