| Document Date: 2013-11-16 12:27:34
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City Houston / / Company the New York Times / Ameritech / Yahoo! / / Facility Links Jan Panero Benway David M. Lane Rice University / / IndustryTerm advertising banner / search pages / Web several times / Web guidelines / banner advertising campaigns / Web users / non-advertising tasks / Web indexes / travel reservations / search tasks / substantial Web experience / search trials / Internet courses / hierarchical web site / Internet Courses None / advertising banners / web design guidelines / advertising-style banners / web searchers / advertising effect / / Organization Rice University / / Person Schroeder / / Position researcher / / PublishedMedium the New York Times / / Technology animation / HTML / / URL http /
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Banner Blindness: Web Searchers Often Miss "Obvious" Links Jan Panero Benway David M. Lane