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Human–computer interaction / Communication / Online advertising / Usability / Banner blindness / Advertising / Interactive advertising / Interactivity / User interface / Marketing / Business / Internet marketing


A Review of Online Advertising Effects on the User Experience
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Document Date: 2013-01-24 11:47:00


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File Size: 261,50 KB

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City

Udine / /

Company

AboutUser S.r.L. / Google / Online Publisher / Taylor & Francis Group LLC / /

Country

Italy / /

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Event

Product Recall / Product Issues / /

Facility

University of Udine / /

IndustryTerm

hinder visual search / web interaction / news site / advertising influences / exposure increases advertising recall / interactive advertising / interactive advertising brand web sites / web surfers / web researchers / advertising starts / deeper processing / web banners / banner advertising / Internet advertising / information search / affective and emotional systems / advertising banners / search engines / display advertising / favorable information processing / visual search / visual search tasks / web designers / information search tasks / literature search / web user / advertising spreading / social network / visual search task / search tasks / web advertising / web searchers / advertising effectiveness / web user interaction / using search tasks / /

Organization

Internet Advertising Bureau UK / Online Publisher Association / University of Udine / /

Person

Silvia Gabrielli Downloaded / Giorgio Brajnik / /

Position

mediator / /

Product

users / different banners / actual situations / /

Technology

animation / Flash / /

SocialTag