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Marketing / Digital marketing / Online advertising / Auction theory / Compensation methods / Pricing / Pay-per-click / Business models / Sponsored search auction / Click fraud / Search advertising / Vickrey auction


Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl
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Document Date: 2009-02-16 10:20:37


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File Size: 124,80 KB

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