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Communication design / Graphic design / Attitude change / Behavior / Market research / Brand awareness / Attitude / Marketing research / Brand / Advertising / Marketing / Social psychology


Document Date: 2002-09-06 15:33:28

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City

York / Davenport / Fort Wayne / /

Company

Scott Paper / Scotties / Projective / Aided / NBC / Scot / /

Country

United States / /

Currency

USD / /

Event

Product Issues / Product Recall / /

IndustryTerm

intensive and cxpcnsivc advertising campaigns / household utility product / advertising men / advertising effects / advertising community / advertising messages / telephone directories / advertising management / industrial advertising / advertising appropriation / advertising message / advertising research studies / e-o / advertising activity / particular product / advertising functions / advertising effectiveness research / advertising effort / important consumer product / advertising campaign / advertising et?eetiveness / advertising exposure / mcasurcmcnt tools / advertising campaigns / advertising circles / advertising literature / search uneov~ / advertising effectiveness / advertising effect / /

MarketIndex

Case 35 / /

Organization

National Industrial Conference Board / Advertising Research Foundation / American Marketing Association / /

Person

Wc / Tea Guncil / John B. Stewart / Helen Peak / Many / /

Position

project director / model / rt / Major / General / salesman / /

Product

specific responses / /

ProvinceOrState

Indiana / Iowa / /

Technology

Ado / /

SocialTag