bottom-of-the-funnel tool / time consuming media / search display / paid media / online advertising / bottom-of-the-funnel solution / media consumption advertising / business to business / real time / online ad budget / clues about what products / advertising features / social media platforms / advertising inventory / online display advertising / social media channels / paid social media / social media / social media advertising / programmatic marketer / real-time marketing / display advertising / diverse / mobile and social media / online and offline data / programmatic advertising / social networks / actionable advertising strategies / Retail brands / Mobile advertising / Social media marketing / /
Person
Xing Transparency / Peter Thiel / /
Position
attribution model for digital marketing / Low CPA / CPA / High ROI/ROAS CPC CTR Low CPA / /
Product
Facebook News Feed / /
Region
Western Europe / /
Technology
mobile phones / machine learning / mobile devices / RTB technology / few technologies / /