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It’s how you play the game Matching a region’s priorities with the right mega—or not so mega—event April 2014 The appeal of marquee sports mega-events such as the
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Document Date: 2014-06-02 08:13:37


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City

Barcelona / Kazan / Osaka / Montreal / New York / Oxford / Tokyo / Kyoto / Rome / Beijing / London / Rio de Janeiro / /

Company

Lloyds Banking Group / Paralympic Games / London’s 2012 Olympic / London Games / PricewaterhouseCoopers LLP. / Rio 2016 Olympic / London 2012 Olympic / The Guardian / /

Continent

Asia / Europe / /

Country

South Africa / Russia / Brazil / United Kingdom / China / India / /

Currency

GBP / cent / USD / /

Event

Business Partnership / /

Facility

UK’s University of Plymouth / /

IndustryTerm

telecommunications infrastructure / transportation / substantial transportation links / intense media attention / media spotlight / finance / food / telecommunications / deficient infrastructure / marquee sports mega-events / transportation network / retail shopping area / urban infrastructure / /

Organization

University of Plymouth / International Olympic Committee / HM Government / National Audit Office / Organization for Economic Cooperation and Development / UK’s National Audit Office / United Nations / World Economic Forum / FIFA / /

Person

Emma Synnott / Margaret M. Gold / Shaun McCarthy / Abraham Maslow / Allister Hayman / Stephen Essex / John R. Gold / Cathy Newman / Boris Johnson / Becca Leopkey / Jon Coaffee / Thomas Bach / Elizabeth Olympic / Owen Gibson / Johnson Unconvinced / Elizabeth Olympic Park / /

Position

Economist / psychologist / Mayor / Queen / president / General / external advisors / associate professor / /

Product

Essex / /

PublishedMedium

The International Journal / The Guardian / National Geographic / /

SportsEvent

Paralympic Games / The 2008 Olympics / 2012 Olympic Games and Paralympic Games / East London.1 The Games / 2016 Olympic and Paralympic Games / Olympic Games / Olympics / the Barcelona Olympics / 2010 FIFA World Cup / 2012 Olympics / the 2008 Summer Olympics / the Summer Olympics / the 2010 Commonwealth Games / 2012 Olympic and Paralympic Games / the Olympic Games / the 1992 Olympics / the Commonwealth Games / 2014 Olympic and Paralympic Winter Games / 2014 FIFA World Cup / the Rugby World Cup / the Olympics / the 1964 Olympics / /

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