San Francisco / New York / Washington / D.C. / Los Angeles / Washington / Chicago / FLOOR / /
Company
Use Strong How-To Hooks / McKinsey / Arizona Daily Star / NAPS / Trackable Content / USA Today / The NPD Group Inc. / Dallas Morning News / Goldman Sachs / H+A International Inc. / The Boston Consulting Group / North American Precis Syndicate Inc. / ITT Corporation / Miami Herald / /
Continent
America / /
Country
United States / /
Currency
USD / / /
IndustryTerm
Online Stats Are / oil heat / Web page views / internal and external communications / energy-saving value / home energy / business to business / similar products / energy-saving hooks / consumer social media engagement / water treatment systems / sustainability solutions / mainstream media / Online Reach The Xylem campaign / social media engagement / energy / social media channels / Web page visits / social media impressions / social media / online stats / decision makers / Web traffic / online placements / digital media / forced-air systems / water pumps / public relations / massive network / media impressions / online publications / water conservation solutions / media editors / social media strategy / approximate advertising value / /
Organization
National Safety Council / American Bar Association / We Can / /
Person
Tim Ward / Xylem Scored / Dorothy York / / /
Position
editor / President / director of accounts and social media / CEO / This Success Executive / representative / /
PR FEATURES SUCCESS STORY How Xylem Scored 4,524 Placements with Its Environmentally Themed Campaign— and What PR Professionals Can Learn from This Success