Journal of Consumer Research, Inc. The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Author(s): Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee Source: Jou

First Page		Document Content
Date: 2014-11-21 15:07:12 Prospect theory Risk Decision theory Cognition Cognitive biases Motivation Certainty effect		Journal of Consumer Research, Inc. The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Author(s): Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee Source: Jou Add to Reading List Source URL: faculty.chicagobooth.edu Download Document from Source Website File Size: 333,40 KB Share Document on Facebook

	Call for Papers – Decision Making in Manufacturing and Services (DMMS) (http://www.dmms.agh.edu.pl/) Special Issue on Game Theory and Applications Guest Editors DocID: 1vqtP - View Document
	Theory and Decision DOIs11238 © SpringerAKI LEHTINEN DocID: 1v4Ok - View Document
	SYSTEMS THEORY A Retrospective and Prospective Look Sanjoy K. Mitter Laboratory for Information and Decision Systems Massachusetts Institute of Technology DocID: 1v0G7 - View Document
	Using Markov Decision Theory to Provide a Fair Challenge in a Roll-and-Move Board Game ´ Eric Beaudry, Francis Bisson, Simon Chamberland, Froduald Kabanza DocID: 1uISb - View Document
	Using Markov Decision Theory to Provide a Fair Challenge in a Roll-and-Move Board Game ´ Eric Beaudry, Francis Bisson, Simon Chamberland, Froduald Kabanza DocID: 1uAIu - View Document