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Information technology management / Electronic commerce / Customer relationship management / ECRM / Customer experience / Marketing / Business / Customer experience management


THE BLACK HOLE OF CRM by Peter Neville, director of business strategy, Interchange Group The cat is well and truly out of the bag: CRM technology is no longer held to be the panacea touted by software manufacturers, acad
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Document Date: 2005-02-24 08:58:01

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Company

Sun Alliance / Powerhouse / Elect Servicing / /

Facility

Interchange Group / /

IndustryTerm

insurance giant / web applications / e - business / online facility / airline / e-service / online customer service / Internet communications / software manufacturers / web-based customer contact solutions / /

Organization

Royal and Sun Alliance / /

Person

Peter Burt / Elect Servicing / Peter Neville / /

Position

director of business strategy / Interchange Group / managing director / /

Technology

CRM system / CRM / CRM technology / /

SocialTag