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Measuring the Effectiveness of Privacy Tools for Limiting Behavioral Advertising Rebecca Balebako, Pedro G. Leon, Richard Shay, Blase Ur, Yang Wang, and Lorrie Faith Cranor Carnegie Mellon University {balebako,pedrogln,r
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Document Date: 2012-08-29 21:25:58


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Washington / DC / /

Company

Chicago Tribune / Facebook / DAA / Apple / the New York Times / NAI / Google / Microsoft / Yahoo / /

Continent

Europe / /

Country

United States / /

Currency

USD / pence / /

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Event

Product Issues / /

Facility

Lorrie Faith Cranor Carnegie Mellon University / Carnegie Mellon University / To store / /

IndustryTerm

topic travel wedding camera bicycle pregnancy / online privacy / web users / no-tool / representative privacy-enhancing tools / Online advertising / web usage / e-ticket / web browsing / web browser / advertising topics / behavioral advertising / configured tools / topic travel europe wedding digital camera / web history / online advertising industry / search history / ad selection algorithm / Online profiling / topic travel wedding camera bicycle unique words eurail / industry self-regulatory groups / advertising industry trade group.3 / test site / behavioral advertising notice / measurable behavioral advertising / advertising ethics / online advertising systems / privacy-enhancing tools / Internet users / opt-out tools / multi-media ads / news site / internet advertising / web browser plug-ins / web browsers / advertising industry selfregulation / Internet Measurement / thirdparty privacy-enhancing tools / browser automation software / targeted ad networks / particular privacy tool / do-not-track tool / online history / cookie blocking tools / behavioral advertising practices / Web firms / web site allowing consumers / tailored advertising / advertising industry / track’internet privacy feature / privacy preserving systems / advertising profile / Online Tracking / interest site / Internet commerce / web browsing histories / web usage history / Online Behavioral Advertising / search results / privacy tools / /

MarketIndex

set 120 / /

OperatingSystem

VMs / Windows 7 / /

Organization

CMU Parallel Data Lab. / IMC / Electronic Society / Stanford Law School / Carnegie Mellon University / U.S. Federal Trade Commission / Information Society / Digital Advertising Alliance / National Science Foundation / I. A. Bureau / White House / Interactive Advertising Bureau / /

Person

J. Turow / A. Bleakley / C. J. Hoofnagle / Pedro G. Leon / Q. Mayo / Johnny Can / Richard Shay / M. Hennessy / J. King / ASE S TUDY / N. Good / L. Thomas / D. J. Wambach / M. Ayenson / Rebecca Balebako / Michael Stroucken / Yang Wang / S. Canty / C. Hoofnagle / A. Soltani / Lorrie Faith Cranor Carnegie / /

Position

cyclist / author / representative / Porter / King / /

Product

pregnancy / /

ProgrammingLanguage

Java / DC / /

PublishedMedium

the New York Times / Journal of Economic Perspectives / I/S /

Technology

operating system / digital camera / Java / Flash / virtual machine / Porter stemming algorithm / ad selection algorithm / http /

URL

http /

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