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Communication design / Graphic design / BlogHer / Online advertising / Integrated marketing communications / Internet marketing / Ad Tracking / Marketing / Business / Advertising


AD CATALYST CASE STUDY Beauty Marketing Success Story: Mary Kay Inc. and BlogHer Drive Purchase Intent for Iconic Beauty Line Overview Mary Kay Inc. has been a trusted leader in beauty for nearly 50 years, creating innov
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Document Date: 2014-03-20 13:37:02

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City

San Francisco / Los Angeles / New York / Chicago / /

Company

COMPANY Mary Kay Inc. / Iconic Beauty Line Overview Mary Kay Inc. / Intent Solution Mary Kay Inc. / Vizu Corporation / BlogHer / BlogHer Drive / Mary Kay Inc. / T2 Media / Vizu Vizu Corporation / BlogHer Key Takeaways / /

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Event

M&A / Business Partnership / /

IndustryTerm

media campaigns / social media / social media advertising / active social networks / advertising lifecycle / online advertising / ad networks / real-time campaign measurement / online brand advertising / influential online marketing medium / real-time understanding / mouth advertising / brand advertising campaigns / social media strategy / optimization solution / advertising investment / realtime audience characterization solution / advertising effectiveness / /

Person

Jory Des Jardins / Marti Zehr-Breedlove / /

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Position

trusted leader / Co-founder /President / Manager / Advertising / /

Product

Ad Catalyst solution / Advertising Effectiveness Platform / Ad Catalyst / /

ProvinceOrState

New York / /

URL

www.brandlift.com / /

SocialTag