Pepsi / MIT Media Laboratory / Mattel Inc. / Nokia / LiveJournal / MediaMap / Richards Interactive / Perseus Development Corp. / Macromedia Inc. / Microsoft / /
Country
United Kingdom / /
Event
Judicial Event / /
Facility
MIT Media Laboratory / /
IndustryTerm
media world / advertising copy masquerading / mobile communications manufacturer / milk-based product / Web links / contextual search / online version / software tools / online posting / personal computing / advertising copy / blog hosting services / mainstream media / advertising policy / shill products / consumer technology products / Web developers / media changes / online media / interactive communications / Technology / technology marketers / public relations / food category / milk-based beverage / /
Organization
MIT / /
Person
James L. Horton / Joan Connell / Todd Copilevitz / Samuel Pepys / Jim Citrin / John Kerry / Jerry Pournelle / Rick Smith / John Dowdell / Matt Brown / Sean Corfield / Mike Chambers / /
Position
journalist and science fiction writer / senior editor / facile / accurate writer / blog editor / commentator / director of Dr. Pepper/Seven Up / author / presidential candidate / journalist / writer / copywriter / columnist / VP of the Developer Community / lobbyist / director of Dr. Pepper/Seven Up’s marketing agency / /
Marketing And Blogs: What Works James L. Horton A journalist asked me recently whether blogs could be used successfully for marketing. I said they could but hard selling in a blog won’t work, and hawking story ideas to