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 Date: 2008-03-05 00:24:14Yellow Tail Strategic management Ocean Mergers and acquisitions Blue Ocean Strategy Business Management |
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| First Page | Document Content | |
|---|---|---|
Date: 2008-03-05 00:24:14Yellow Tail Strategic management Ocean Mergers and acquisitions Blue Ocean Strategy Business Management |
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Value innovation: a leap into the blue ocean W. Chan Kim and Rene´e Mauborgne W. Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair Professor of