Sell What Your Book Does, Not What It Is Stop selling your books and make more money. This may sound odd for a publisher, but you can achieve the most success by not selling your book, but by selling the benefits th - Book:Entrepreneurship - Document - PDFSEARCH.IO

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	Sell What Your Book Does, Not What It Is Stop selling your books and make more money. This may sound odd for a publisher, but you can achieve the most success by not selling your book, but by selling the benefits th Add to Reading List Document Date: 2014-01-29 21:59:05 Open Document File Size: 526,00 KB Share Result on Facebook Currency USD / / / / IndustryTerm non-retail sales process / non-retail buyers / positive word-of-mouth advertising / / Organization Brand association / / Person Eddie Bauer / Frank Fochetta / Brian Jud / / / Position Vice President and Director of Special Sales and Custom Publishing / / URL www.premiumbookcompany.com_ / / SocialTag Entrepreneurship Publishing Advertising Buyer Selling Integrated marketing communications Price-based selling Business Marketing Sales

Sell What Your Book Does, Not What It Is Stop selling your books and make more money. This may sound odd for a publisher, but you can achieve the most success by not selling your book, but by selling the benefits thAdd to Reading List