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Population / Generation Y / Generation / Demographics of the United States / Brand loyalty / Brand / Baby boomer / Demographics / Demography / Public economics


The Reciprocity Principle: How Millennials Are Changing the Face of Marketing Forever
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Document Date: 2014-01-31 11:30:28

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File Size: 1,02 MB

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Company

genera- The Boston Consulting Group 5 Companies / LinkedIn / The Boston Consulting Group / Twitter / Google / Facebook / /

Country

United States / /

Currency

USD / /

IndustryTerm

push communications / digital technology / portable media devices / Social media / portable devices / wider networks / individual and online community communications / search engines / digital advertising / company social media / social networks / public relations / /

Organization

Customer Insight / BCG’s Center for Consumer / /

Person

Lara Koslow / Christine Beauchamp January / Forever Christine Barton / /

Position

financial advisors / advisors / vocal critic / leading advisor / /

Technology

smartphones / mobile devices / /

URL

www.bcg.com/expertise_impact / /

SocialTag