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Electronic commerce / Population / Public economics / Generation Y / Business-to-business / Generation / Business marketing / Baby boomer / Online shopping / Demographics / Marketing / Demography


To buy or not to buy? How Millennials are reshaping B2B marketing IBM Institute for Business Value Executive Report
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Document Date: 2015-03-03 13:41:47

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File Size: 1,79 MB

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Company

Millennials Gen X Baby Boomers Vendor / LinkedIn / Gen X / Baby Boomer / When / B2B / Millennials / Twitter / Facebook / /

Currency

USD / /

Facility

IBM Institute / /

IndustryTerm

social media / online reviews / consumer products / business to business / real time / online sources / products/services / social network / analytics technologies / /

Organization

Future Source / IBM Institute for Business Value Millennial Survey / Institute for Business Value / /

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Position

decision makers Executive / speed and trusted advisors / Executive / /

Technology

SMS / instant messaging / mobile device / analytics technologies / mobile devices / /

URL

http /

SocialTag