Dun & Bradstreet / Borrell Forecasts Borrell / Media Week / Veronis Suhler / Deutsche Bank / McCann Erickson / Morgan Stanley / Advertising Age / Borrell Associates / Booz Allen / /
Continent
North America / /
Country
United States / / /
IndustryTerm
media forecast / advertising data / retail sales / local media company websites / local media / online advertising / online ad receipts / online media / individual advertising prospects / advertising categories / advertising behavior / online sources / advertising spending / media types / online spending / media / advertising money / advertising receipts / advertising intelligence reports / Internet usage / ad spending / steel / /
Organization
Interactive Advertising Bureau / Internal Revenue Service / Newspaper Association of America / Direct Marketing Association / Bureau of Labor Statistics / / /
Borrell Methodology Overview There are two sets of advertising data reflected in our reports: Revenues received by local media companies and amounts spent on advertising by local businesses. The statistical model underly