media tools / Online Engagement / online newsrooms / social networking sites / outbound communications / online journals / social networking site / Online learning / online etiquette / web-based technologies / overall communications efforts / online forums / personal network / online behaviors / together using software / Social media / trust ads Web / in-site / video and other media / online environment / social networking / Online Adults / likely online activities / social media program / standardized web feed format / search engine marketing / social networks / internet users / online world / social network / web publishing software / search engine / social media initiatives / Online Survey / /
Organization
UCLA / Semel Institute for Neuroscience and Human Behavior / What / Dartmouth College / Tuck School of Business / FINRA Investor Education Foundation / Tuck School / /
Person
G. Christian Jernstedt / Paul A. Argenti / Anand Keller / /
Position
Professor of Management / Professor of Psychological and Brain Sciences / Professor Emeritus / Professor / Professor of Corporate Communications / /
Developed in partnership with Tuck Executive Education at Dartmouth Using Social Media, Social Marketing and Brain Research to Improve the Design and