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Communication design / Graphic design / Brand / Procter & Gamble / Unilever / Sure / Birds Eye / Private label / Brand architecture / Marketing / Brand management / Identification


Document Date: 2009-08-25 13:05:40

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Company

Procter & Gamble / Ralcorp Holdings / Permira / JW Childs Associates / Unilever / Kraft / /

Country

China / United States / /

Currency

USD / /

Event

M&A / /

IndustryTerm

equity / frozen-food / beverage brand / privatelabel manufacturer / /

Person

Mark Ritson / /

Position

brand consultant / respective brand manager / associate professor of marketing and consultant / /

Product

Major US coffee brand Folgers / Birds Eye / Folgers / /

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