Toyota / Ford / Dealer Dot Com Inc. / GfK Automotive Research / DriverSide / McKinsey & Company / Twitter / Facebook / Dealer.com / /
Country
United States / /
Event
Business Partnership / /
IndustryTerm
social media channels / car dealerships / consumer-driven media / print advertising / car shopping process / social media / social media users / social media posts / social media sites / advertising budgets / consistent online and offline experience / social media networks / retail businesses / social media strategies / online consumer reviews / online sources / automotive retail market / social networks / car shoppers / car buyers / car buying process / in-market car shoppers / search marketing / /
Organization
Harvard / David Court / /
Person
Jad Dunning / Mike Hannigan / Kevin Hern / DesignPartner Jeff Ferland / Kevin Root / Eliza Kelly / Alan Czarnomski / /
THE RISE OF Social Media and the New Automotive Purchase Cycle