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Integrated Brand Communications: New Equations for a Fractured Media World Greg Shaw, a partner at SS+K, delivered this talk on best practices in brand
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Document Date: 2002-11-19 12:30:00


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File Size: 169,47 KB

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City

New York City / Beaverton / London / Chicago / /

Company

Newsweek / BMW / Wild Tangent / DDB Needham / LA Times / Chicago Tribune / Forbes / PayPal / General Mills / Coca-Cola / International Herald Tribune / NPD / Kiehl / Entertainment Weekly / ABC News / San Jose Mercury News / CNN / TiVo / the New York Times / Nike / Ebay / Pepsi / Revlon / Wal Mart / CNBC / Nokia / USA Today / WSJ / Playing God / Electronic Arts / The Times / the Financial Times / Allied Domecq / MTV / Intel / /

Continent

America / Europe / /

Country

Bulgaria / United States / /

Currency

USD / cent / /

EntertainmentAwardEvent

the Oscars / the Cannes Film Festival awards / /

Event

M&A / /

Facility

Mall of America / Minnesota’s Mall of America / Comiskey Park / SoHo Grand hotel / /

IndustryTerm

communications world / so-called old media / similar products / massive communications operation / brand communications / brand communications lesson / integrated communications / media and communications / digital communications / media consumers / communications strategy / emergent media / recycled car parts / cereal products / home theatre systems / unpaid media / /

Movie

Air Force One / Minority Report / /

OperatingSystem

Linux / /

Organization

National Basketball Association / NHL / National Football League / White House / /

Person

Kevin Slavin / George W. Bush / Skyy Vodka / Ang Lee / Guy Ritchie / Busta Rhymes / Mercedes Vodka / Greg Shaw / Guy Kawasaki / Ari Fleischer / John Frankenheimer / Steven Speilberg / /

Position

President / player / CEO / rapper / Major / Runner / director / journalist / Hollywood Reporter / analyst / musician / judge / popular rapper / /

Product

Air Force One / /

ProvinceOrState

Minnesota / Oregon / /

PublishedMedium

the Financial Times / the LA Times / Forbes / Newsweek / The Times / New York Times / the New York Times / Sports Illustrated / Chicago Tribune / San Jose Mercury News / the International Herald Tribune / Entertainment Weekly / BusinessWeek / Vanity Fair / USA Today / /

SportsEvent

NBA / NHL / MLB / NFL / /

SportsLeague

Major League Baseball / /

TVShow

Friends / Vanity Fair / All My Children / Total Request Live / Sex and the City / Access Hollywood / /

Technology

Linux / video on demand / permission marketing / operating system / viral marketing / digital cameras / /

SocialTag