| Document Date: 2011-05-09 01:08:40
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Company HOOP Group / Neuro-Insights Neuro-Insight / HOOP Group Hoop / APN Outdoor / / Country Australia / New Zealand / / / IndustryTerm measurement tool / media effectiveness / brain-imaging technology / neuro-technology caps / minute travel video / outdoor advertising / outdoor advertising mix / advertising panels / / Organization MOVEMENT ON BRAND PREFERENCE Melbourne / About HOOP Group Hoop / / Person Richard Herring / Liz Farquharson / Linda Moussa / / / Position Neuro technology specialist / Neuro-Insights / CEO / Managing Director / / Technology brain-imaging technology / / URL www.apnoutdoor.com.au / http /
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EMBARGOED TIL MONDAY, MAY 9TH, 2011 GROUND BREAKING NEURO-RESEARCH REVEALS THE EFFECT OF