BRAND PERCEPTIONS / CONSUMER RESEARCH Inc. / Reebok / Adidas / AFFECT / Sb wa Sa / /
Country
China / /
Currency
USD / / /
Event
Business Partnership / /
Facility
Hong Kong University of Science / University of Illinois / /
IndustryTerm
information processing / bad product / target product / stimulus products / dislike extremely/extremely bad product / groove technology / associative network / good product / /
Movie
Pretty Woman / Mrs. Doubtfire / Bullitt / /
NaturalFeature
Clear Water Bay / /
OperatingSystem
Trax / /
Organization
Center for Advanced Studies / Hong Kong Research Grants Council / University of Illinois / Hong Kong University of Science and Technology / /
Person
Gerald L. Clore / Seymour Sudman / Norman H. Anderson / Rashmi Adaval / van Osselaer / Kent B. Monroe / Robert S. Wyer / /
Position
author / professor / editor / associate editor / project manager / social psychologist / assistant professor of marketing / model of information integration / Jones Chair / wb / manager of CASHR / /
ProvinceOrState
Illinois / /
PublishedMedium
JOURNAL OF CONSUMER RESEARCH / Human Relations / /
How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands RASHMI ADAVAL* Participants experiencing positive or negative affect judged products described by brand and attri