Web & Direct Mail Press / Harris Interactive Inc. / /
Currency
GBP / / /
Event
Product Issues / Product Recall / /
IndustryTerm
social media / communications success / digital and social media probing / dealer network / communications framework / online and offline experiences / diagnostic marketing tool / /
Movie
Today we live / /
Organization
Drivers of Recommendation / Central Intelligence Agency / /
Person
Ian Marshall / Mike Pickering / Mark Baldwin / / /
Position
Director Tel / Senior Research Manager / Manager Tel / dealer / Head of Automotive Research Tel / dealer network Passionate Brand / map and brand footprints Appeal Reputation Aspirational Desirability High resale value Good reputation Stylish Distinctive Conscious driver / /
Product
Trust Dealer Offers Driver Assist Technology Personal Values Brand Fit Vehicle / TrueLift / /
Technology
High Running Costs Bad Investment Residual Values Environmental Issues Green Choices Engine Technology / /
Brand and Communications Auto.indd