Total Research Corporation / Landor Associates / Russell / /
Country
United States / Sweden / / /
Event
Product Issues / /
Facility
Cornell University / Cornell University Technical Report Series The Zyman Institute of Brand Science / Zyman Institute of Brand Science / Marketing Science Institute / Emory University / / /
IndustryTerm
managers with new tools / retail industry / recent advertising / physical product / equity management / /
Organization
Zyman Institute of Brand Science / Emory University / Graduate School / School of Management / Marketing Science Institute / Emory University's Goizueta Business School / Cornell University / /
Person
Sachin Gupta / Benjamin Kartono / Ben Kartono / Martin Wells / / /
Position
Professor of Management and Professor of Marketing / model of brand equity management / Corresponding author / /
Linking Consumer-Based Measures of Brand Equity (Brand Strength/Customer Mindset) to Firm-Based Measures (Brand Value/Brand Pe