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Country of origin / International law / International trade / Brand / Heuristic / Brand extension / Brand equity / Business / Marketing / Business law


Nation Equity: Country-of-Origin Effects and Globalization Durairaj Maheswaran
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Document Date: 2014-11-28 20:27:31

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File Size: 329,17 KB

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Company

American Express / Arla / BBC News / Jyllands / Gruma / /

Country

Germany / Hungary / France / Japan / El Salvador / United States / Guatemala / China / Mexico / Iraq / India / Costa Rica / Denmark / /

Currency

USD / /

Facility

Singapore Management University / Globalization Durairaj Maheswaran New York University Cathy Chen Yi Singapore Management University / New York University / /

IndustryTerm

heuristic processing / information processing / mass media / Systematic processing / electronics / manufacturing nation / similar products / dairy producer / tortilla chips / /

MusicGroup

the World / Marco Polo / /

Organization

New York University / New York / New York University / Singapore Management University / Singapore / Stern School of Business / /

Person

Erickson / Hong / Cathy Chen Yi / Marco Polo / Kang / /

Position

multi-attribute model / dairy producer / Assistant Professor of Marketing / Professor of Marketing and International Business / /

ProvinceOrState

New York / /

PublishedMedium

Businessweek / Jyllands-Posten / /

Region

Middle East / /

Technology

tortilla chips / /

SocialTag