The New York Post / CBS / The New York Times / Et / Disney / America Online / ABC / Penguin Books / NBC / Harrison Ford / Russell / MTV / Volvo / CNN / Julia Roberts / the Walt Disney Company / Honda / /
Continent
Africa / /
Country
United States / /
Currency
USD / / /
Facility
Tel-Aviv University / Yale University / Harvard University / /
IndustryTerm
base / expected utilities / search costs / news magazines / television network / statistical solution / media coverage / media industries / television networks / /
NaturalFeature
Green Hills / East Coast / /
Organization
Harvard University / Federal Reserve Bank of Dallas / American Economic Association / U.S. Census Bureau / Faculty of Management / Tel-Aviv University / Harvard Business School / Yale University / /
Person
N. ANAND / Thomas Middelhoff / Alan Cohen / Dmitri Byzalov / Ernest Hemingway / Ariel Pakes / Chamberlain / RON SHACHAR / Luis Cabral / Michael Schwarz / Peter Reiss / Bharat N. Anand / /
Position
Economist / Professor of Marketing and Economics / chief executive officer / writer / executive vice-president / researcher / representative / model product differentiation / associate professor / Professor / Bertelsmann chief executive officer / /
PublishedMedium
The New York Times / The New York Post / New York Times / /
BHARAT N. ANAND and RON SHACHAR* This study provides evidence that a multiproduct firm’s portfolio of products affects consumer purchase decisions about each of the firm’s products. The authors present a theory that