Cambridge University Press / Goodrich / Kendall / Facebook / Elsevier Inc. / Uses / HubSpot / Direct Marketing Educational Foundation Inc. / Gratifications / Social Outcomes / YouTube / John Wiley & Sons Inc. / InSites Consulting / Vitrue Inc. / /
Country
Netherlands / United States / /
Currency
USD / / /
Facility
University of Groningen / /
IndustryTerm
Online Product Reviews / Online Advertising / social networking site / media outlets / positive product / Web Marketing Sites / Online Know-How Exchange / Web-Based Advertisement / food / social media / banner advertising / social networking / social media literature / social networks / Web-Based Advertising Efforts / less Internet searching / Online Conversations / Web Content / social media users / social networking sites / Internet Advertising / Internet Forums / Online User Reviews / online discussions / social media marketing activities / Online Display Advertising / Internet Advertising Effectiveness / Online Product Ratings Forums / social network / banner and advertising literature / search advertising / Online Marketing Communications / /
Organization
Cambridge University / Marketing Science Institute / Faculty of Economics and Business / Harvard / Direct Marketing Educational Foundation / University of Groningen / /
Person
Kerk F. Kee / Ritu / Robert M. Schindler / Dale A. Brill / Richard P. Bagozzi / Tom Novak / Barbara Schindler / Michael Trusov / Guido Carli / Ruby R. Dholakia / Dina Mayzlin / Helen / Jeffrey E. Lewin / David Strutton / Justin Kistner / Pui-Yee Chiu / Laura M. Arpan / Marjolein Moorman / Elias Veris / Ellie Mirman / Shankar / William E. Griffiths / Matthew K.O. Lee / David Mayzlin / Peter S.H. Lee / Christine A. Vogt / Chris Hand / Harold F. Koenig / Jason / Koen Pauwels / Sonja Gensler / Edmund K. Hershberger / Robert de Hoog / Donna L. Hoffman / François-Xavier Hussherr / Talai Osmonbekov / Sriram Venkataraman / Lisette de Vries / Emily Durham / Utpal M. Dholakia / Donna Hoffman / Randolph E. Bucklin / Robert V / Steven / Esther Thorson / Kartik Pashupati / Catherine Tucker / Shyam Gopinath / Yee Chiu / Anna Wysocka / Fred de Hoog / Dylan Walker / Sinan Walker / Justin Levey / Tucker Vividness / Robinson / Jeff Zabin / Goldfarb Vividness / Andrew J. Czaplewski / Ryan / Avi Tucker / Williamson / Sebastián Valenzuela / Rajeev Batra / Edith G. Smit / Venkatesh Batra / Van Belleghem / Thomas P. Novak / Lisa K. Pearo / John W. Schouten / Xavier Hussherr / Thomas C. O'Guinn / Wolfgang Stroebe / / /
Position
George G. Judge / Walker / Corresponding author / Judge / /
PublishedMedium
Harvard Business Review / Journal of Consumer Research / /
Technology
mobile phones / Virtual Reality / pdf / http / virtual community / /
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing