Back to Results
First PageMeta Content
Communication design / Graphic design / Product management / Brand / Corporate branding / Co-branding / Brand architecture / Brand report card / Marketing / Brand management / Identification


April[removed]What is a Brand? A Chapter from Brands and Branding An Economist Book
Add to Reading List

Document Date: 2004-04-27 16:21:17

Open Document

File Size: 73,88 KB

Share Result on Facebook

City

Derby / Santiago / Rome / /

Company

BMW / General Electric / Novartis / Unilever / Lucky Dog Phone Company / Volkswagen / Enron / 3M / Michelin / Diageo / Coca-Cola / Roche / Vickers / Midland Bank / GlaxoSmithKline / Bestfoods / Quaker oats / American Express / Merck / NW Ayer / Rolls-Royce Motor Cars / The Coca-Cola Company / WorldCom / J. Walter Thompson / Kodak / Philip Morris / Nike / AT&T / Heinz / Guinness / Altria / Pepsi-Cola / Name / Prudential Assurance / Pfizer / Prudential / Rolls-Royce / Intel / Branding An / /

Continent

Europe / /

Country

Hungary / France / Japan / Korea / United Kingdom / Palestinian Territories / Belgium / Austria / United States / Spain / Greece / /

Currency

GBP / USD / /

/

Event

M&A / Product Recall / Name Change / Product Issues / /

Facility

shrine of St. James / British Museum / /

IndustryTerm

famous food brands / insurance / business to business / short-lived technology assets / pharmaceuticals industry / corporate communications / pharmaceuticals / bank / financial services / service supplier / manufacturing / legal systems / law offers / train services / stakeholder groups / remote banking / advertising jingle / internet such / mass broadcasting systems / biotechnology / mobile telecommunications / good brand management / depreciated manufacturing assets / foods / improved transportation / car models / car manufacturers / Internet banking / consumer products / banking / Patent law / air travel / bank branch / myriad services / /

Organization

South African government / Anglican Church / Oxfam / Bank of England / /

Person

Henry Ford / Interbrand Ancient / Roman Eagle / Richard Branson / Book Interbrand / Tom Blackett / /

/

Position

author / ceo / international player / medical adviser / teller / farmer / poet / Deputy Chairman / Group / Singer / brand manager / Deputy Chairman Group / Economist / /

Product

Coke / /

ProvinceOrState

Minnesota / /

Region

Mediterranean / northwest Spain / southern Africa / /

Technology

biotechnology / /

URL

www.interbrand.com / /

SocialTag