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Sales promotion / Sales / Trade promotion / Coupon / Break-even / Retail / Scan-based trading / Business / Marketing / Pricing


why promote? Promotions have been a regular part of the Grocery retailing scene for many years now – maybe 30 or more years. When I was first involved in Grocery, nearly fifteen years ago, this question typically was d
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Document Date: 2014-06-11 02:37:38


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Company

Kellogg / Woolworths / Promax Applications Group PTY LTD / /

Continent

Asia / Europe / /

Country

Australia / United Kingdom / /

Event

Reorganization / /

IndustryTerm

retail buyers / retail accounts / food categories / grocery retailer / grocery products / difficult cost accounting exercise / manufacturing costs / retail / generic product / retail price point / co-operative advertising / retail power / retail pressure / situation traditional cost accounting systems / food industry products / food industry suppliers / cost accounting system / short run solution / designed cost accounting models / astute multinational suppliers / grocery product / storable products / retail groups / food suppliers / target / /

Person

Geoff Cutler / /

Position

Account manager / co-operative / /

SocialTag