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Marketing / Strategic management / Brian Solis / Social media / Strategic planning / Corporate communication / Content strategy / Business / Anticipatory thinking / Management


The Evolution of Social Business Six Stages of Social Media Transformation March 6, 2013 By Charlene Li and Brian Solis
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Document Date: 2013-03-06 15:27:43


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File Size: 1,11 MB

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Company

Dell / LinkedIn / Adobe / Ford / Royal Dutch Shell / Methodology Altimeter Group / GE / Twitter / Altimeter Group / YouTube / Facebook / Comcast / /

Country

United States / /

Currency

USD / /

Event

Natural Disaster / Person Communication and Meetings / /

IndustryTerm

media channels / owned media / internal audit / social media strategy lays / social media / Corporate communications / basic tools / energy needs / social media tactics / social media presence / retail / social technologies / social media strategies / social media adoption efforts / earned media / social media programs / social media solutions / external-focused social media initiatives / social media strategy / social media efforts / social media initiatives / online survey / social media teams / media strategists / /

Organization

Center of Excellence Pitfall / /

Person

Ann Lewnes / Bridget Dolan / Jim Farley / Charlene Li / Jaimy Szymanski Includes / Brian Solis With Alan Webber / Don Bulmer / /

Position

social strategist / VP Communication Strategy / VP of Digital Marketing / survey respondents Executive / driver of business / /

Technology

laser / /

SocialTag