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Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan, Jun Wang {S.Yuan, A.ZainalAbidin, M.Sloan, J.Wang}@cs.ucl.ac.uk arXiv:1206
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Document Date: 2014-01-05 11:24:08
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Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan, Jun Wang {S.Yuan, A.ZainalAbidin, M.Sloan, J.Wang}@cs.ucl.ac.uk arXiv:1206