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Television / Television commercials / Brokered programming / Infomercial / Communication design / Direct-response marketing / Direct marketing / Television advertisement / Timothy R. Hawthorne / Marketing / Business / Advertising


Document Date: 2011-12-23 03:20:03

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City

Irwin / /

Company

Nissan / TV / Patterson / Brett A.S. / MCB UP LIMITED / Microsoft / /

Country

United States / New Zealand / /

Currency

USD / /

Event

M&A / /

Facility

University of Auckland Business School / /

IndustryTerm

comparative advertising / infomercial advertising / advertising strategists / advertising formats / butt reducer product / extra products / infomercial marketer / retail / skin care cream products / fashion products / advertising professionals / actual product / cross-media marketing strategies / advertising profession / similar products / affective advertising cues / purchase products / response advertising / advertising campaigns / advertising effectiveness / infomercial advertising effectiveness / direct marketing/direct response advertising / multi-media children / /

NaturalFeature

Pacific Island / /

Organization

High school / Vol. / Department of Marketing / Market Research Society / University of Auckland Business School / Auckland / /

Person

Tom Agee / Mitchell / V / /

/

Position

models representative / Lecturer / /

Product

STS / Land Rover / /

ProvinceOrState

S.K. / New York / /

PublishedMedium

Advertising Age / Journal of Consumer Research / Journal of Personality and Social Psychology / /

URL

http /

SocialTag