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Marketing / Experian / Email / Internet marketing / Email marketing / Market segmentation / Analytics / Financial economics / Credit / Business


Case study: Segmentation Brooks Brothers acts on reporting data to increase sales of women’s wear With limited self-identified information given by subscribers, creating behaviour or
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Document Date: 2012-09-05 02:12:07

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City

Dublin / San Francisco / Los Angeles / Barcelona / Amsterdam / Melbourne / London / New York City / Paris / /

Company

Discovery Communications / Experian CheetahMail Inc. / CheetahMail / Sears Holdings Corporation / Borders Books / Brooks Brothers Believing / Barclays / H&R Block / Overview Brooks Brothers / Group Ltd. / Wyndham Hotels / KLM / /

IndustryTerm

e - commerce / client services / customer intelligence solutions / real-time query / online marketing solutions / /

Person

Jennifer M. Clark / /

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Position

E-commerce Marketing Manager / /

Product

Advanced Analytics / Advanced Analytics tool / /

ProvinceOrState

Victoria / /

URL

www.cheetahmail.com.au / /

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