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Marketing / Strategic management / Co-creation / Business Model Canvas / Value proposition / Customer value proposition / Business value / Service system / Revenue model / Business / Business models / Management


Industry transformation towards service logic: A business model approach Anna Viljakainen, Marja Toivonen and Maiju Aikala This is a working paper.
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Document Date: 2013-12-16 05:05:38

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File Size: 938,81 KB

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Company

Alliance Partners / Song & Wiltbank / Linkedin Group / /

Country

Finland / /

Facility

VTT Technical Research Centre / University of Cambridge / /

IndustryTerm

managerial tool / systematic search / manufacturing firms / manufacturing / material products / systematic applications / /

Organization

VTT Technical Research Centre of Finland / University of Cambridge / /

Person

Anna Viljakainen / Anna Viljakaineni / /

Position

mediator / model / /

URL

www.cambridgeservicealliance.org / /

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