online space / paid media / social media users / social networking sites / social media benefits / Internet Project / social media fits / social media measurement valid metrics / social media campaigns / social media engagement / media relations / owned media / social media evolution / social media / corporate communications / social media increases / online discussion / internal social media education / social media sites / social media articles / online brand communities / online communities / social networking / social technologies / social media terms / online adults / Social media conversations / earned media / social media measurement / social media practices / public relations / communications environment / /
Organization
Institute for Public Relations / Institute of Business Ethics / International Association for the Measurement and Evaluation of Communication / American Red Cross / Institute for Public Relations Concerning / Penn State University / Social Media Research Center / Institute for Public Relations Vol. / Institute for Public Relations Social Media Benchmarking Each / Appalachian State University / Institute for Public Relations Social Media Theories and Research Theories / Institute for Public Relations Social Science / /
Person
Taylor / Kent / Brian Solis / Gil de Zuñiga / Katie Paine / /
Position
ambassadors / Dogfish Head / social CEO / brand ambassadors / social media manager / CEO / active CEO / Associate Professor / /
PublishedMedium
The Complete Guide / /
SportsLeague
International Association / /
Technology
mobile devices / social technologies / cell phones / Mobile technologies / /
The State of Social Media Research: Where Are We Now, Where We Were and What It Means for Public Relations Tina McCorkindale Associate Professor Appalachian State University