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Case Study: London Underground LONDON UNDERGROUND The Customer London’s underground rail system handles over 3 million passengers a day. When Viacom and its digital media
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Document Date: 2013-02-12 11:15:00
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File Size: 146,13 KB
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City
London /
/
Company
CBS /
Viacom /
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Continent
Europe /
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Facility
Tottenham Court Road station /
/
IndustryTerm
advertising-based digital media screens /
digital media /
ultra-reliable hardware /
media technology /
increased advertising revenues /
digital media network /
software platform /
/
Technology
content management system /
media technology /
/
SocialTag
Viacom
CBS
Visual arts
Television
CBS Outdoor
Advertising
Business