The New York Times / LinkedIn / Foote Cone & Belding / Walt Disney / NBC / 3M / Twitter / YouTube / Facebook / The Washington Post / Smokey Bear / USDA Forest Service / The Washington Times / /
Continent
America / /
Country
United States / /
Currency
USD / /
Event
Business Partnership / Natural Disaster / Man-Made Disaster / Product Recall / Product Issues / Company Expansion / /
IndustryTerm
earned media impressions / online and hard copy curriculum materials / e-card / donated media / social media / integrated public relations effort / active online communities / public service advertising campaign / recent campaign advertising / media impressions / integrated communications strategy / /
Organization
Smokey’s mission / U.S. Forest Service / National Association of State Foresters Website / HelpsGood / USDA / War Advertising Council / National Association of State Foresters / Congress / Ad Council / /
Person
Albert Staehle / Jack Rollins / Steve Nelson / /
Position
ranger / /
Product
message / /
ProvinceOrState
Indiana / /
PublishedMedium
The Washington Times / The Huffington Post / The New York Times / Adweek / The Washington Post / /
Smokey Bear Wildfire Prevention Case Study Sponsor: U.S. Forest Service & National Association of State Foresters