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Breast cancer / Breast cancer awareness / Susan G. Komen for the Cure / Marketing ethics / Pink ribbon / National Breast Cancer Awareness Month / Cause marketing / Breast Cancer Action / Business ethics / Medicine / Oncology / Marketing


Directed by Léa Pool Capitalizing on Hope
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Document Date: 2013-10-25 10:35:00


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File Size: 1,79 MB

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City

Austin / Toronto / Boston / /

Company

March of Dimes / Apple Inc. / Unilever / Dell Inc. / Ford Motor Company / Yoplait USA / Dove Self-Esteem Fund / ASSESSING PINK RIBBONS INC. / General Mills / Avon / American Express / Gap Inc. / Walmart / End Hunger / Marriott Corporation / About.com / Starbucks Corp. / YouTube / New Balance Athletic Shoe Inc. / Pearson Publishing / Pink Ribbons Inc. / Walgreens / American Airlines / Quaker State / AstraZeneca / /

Continent

America / Africa / North America / /

Country

Canada / United States / /

Currency

USD / cent / /

Event

Security Buyback / Product Issues / M&A / Business Partnership / /

Facility

University of Southern California Reporting / Statue of Liberty / /

IndustryTerm

transportation / diagnostic and screening tool / health services / industrial chemicals / natural gas / public transportation / cosmetic and personal care products / faulty product / manufacturing process / energy / Internet selling / travel opportunities / direct seller / motor oil / treatment of cancer / chemical element / e - commerce / manufacturing / low-energy / Focus groups / controversial product / chemicals / beauty products / Energy industry / tailored communication technologies / everyday product / oil / biopharmaceutical / online environment / Chemical industry / chemical substance / gas form / environmental law / carbon / /

MedicalCondition

cancer.org/cancer/breastcancer/detailedguide/breast-cancer / injury / disorder / illness / blood disorders / breast cancer / cancer / Malaria / potential breast cancer / prevalent cancer / AIDS / ugly and life-threatening disease / infectious disease / tumours / ABOUT THE FILM Breast cancer / colorectal cancer / brain disorders / Metastasis / nonmelanoma skin cancers / metastatic breast cancer / cancers / serious diseases / breast cancers / common cancer / disease / tumour / Tuberculosis / /

MedicalTreatment

Mastectomy / Lumpectomy / Chemotherapy / hormone therapy / /

MusicGroup

U2 / /

Organization

National Film Board of Canada / American Marketing Association / Global Fund / Competition Bureau / Avon Foundation / American Cancer Society / Center for Media and Democracy / Food and Drug Administration / Dove Self-Esteem Fund / Susan G. Komen Foundation / University of Southern California Reporting / Teaching Guide for Marketing Educators / Heart and Stroke Foundation / Komen Foundation / Breast Cancer Foundation / Advertising Standards Association / /

Person

Barbara F. Ostrov / Peggy H. Cunningham / Susan G. Komen / Léa Pool / Greg Baylin / Nancy G. Brinker / P. Rajan Varadarajan / Pamela Cushing / Peggy Cunningham / John F. Kennedy / W. Peter Kissick / Edmond Montgomery / Stanley Steemer / Gary Armstrong / Valerie Trifts / Anil Menon / /

Position

President / producer / Author / marketing manager / researcher / runner / U2 singer / co-operative / /

Product

Red / product / /

ProvinceOrState

Texas / /

PublishedMedium

The Philanthropist / /

Region

Southern California / /

SportsEvent

Super Bowl / NASCAR / /

Technology

Chemotherapy / tailored communication technologies / /

URL

marketingpower.com / /

SocialTag