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Internet marketing / Testimonial / Consumer protection / Marketing ethics / Affiliate marketing / Federal Trade Commission / Infomercial / Celebrity branding / Interactive advertising / Marketing / Business / Advertising


Document Date: 2011-01-25 07:32:36

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City

New York / /

Company

Interactive Advertising Bureau Inc. / Public Relations Society of America / Kraft Inc. / BzzAgent Inc. / Bristol-Myers Co. / Cliffdale Associates Inc. / 21Even / Thompson Medical Co. / Jay Norris Corp. / Promotion Marketing Association Inc. / MonyeiHinson / Cooga Mooga Inc. / Publishing Clearing House Inc. / Heath-McLeod / Kelley Drye & Warren LLP / /

Country

United States / /

Currency

USD / /

IndustryTerm

advertising claims / increase energy levels / media channels / case-by-case law enforcement approach / final product / social media / particular demographic / law enforcement actions / online behavior / advertising message / media wouldbe / particular products / mouth communications / consumer-generated media / particular product / beneficial consumer-toconsumer and consumer-to-marketer communications / law enforcement / social networking Web sites / caseby-case law enforcement / wordof-mouth communications / online comments / law enforcement activities / product / law enforcement presence / advertising law / exercise device / /

Organization

Council of Better Business Bureaus / Personal Care Products Council / Interactive Advertising Bureau / Bureau of Consumer Protection / UN Court / Natural Products Association / US Federal Reserve / National Association of Realtors / Electronic Retailing Association / Promotion Marketing Association / American Association of Advertising Agencies / Federal Trade Commission / Public Relations Society of America / Council for Responsible Nutrition / American Advertising Federation / Mouth Marketing Association / Direct Marketing Association / Association of National Advertisers / National Advertising Division / Direct Selling Association / Division of Advertising Practices / /

Person

Another / Shira Modell / /

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Position

Attorney / advisors / speaker / representative / telephone solicitor / General / legal representative / /

Technology

http / viral marketing / /

URL

http /

SocialTag