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Advertising / Product placement / Television advertisement / Celebrity branding / Branded entertainment / Branded content / Marketing / Business / Brand management


welsh_prodplacement_02.QXD
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Document Date: 2005-02-18 17:17:06

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City

Los Angeles / New York City / /

Company

Coca-Cola Ventures / Kodak / Carter / Coca-Cola Co / FedEx / Intel / Lucent Technologies / TiVo / /

Continent

America / /

Country

United States / /

Currency

USD / /

EntertainmentAwardEvent

The Academy Awards / /

IndustryTerm

Online® / advertising dollars / financial by-product / creative product / advertising revenue / broadcast networks / ad-zapping technologies / advertising design / television networks / /

Organization

Entertainment Marketing Association / NFL’s Philadelphia Eagles / syracuse university / /

Person

Raphael Carter / Busta Rhymes / Steven J. Heyer / /

Position

broker a tighter relationship / rapper / president and chief operating officer / /

SportsEvent

the NFL / NASCAR / /

Technology

digital video / ad-zapping technologies / /

SocialTag