Grundlagen Export / International Business Management Master / Saatchi / /
Country
Poland / France / Austria / Estonia / Slovenia / /
Facility
Kozminski University / University of Graz / Carinthia University of Applied Sciences / Tallinn Technical University / /
IndustryTerm
internet marketing / Internet entrepreneurship / final product / social media / online environments brands / online sales industry / online sales / e - business / media / positive energy / /
OperatingSystem
Aix / /
Organization
Kozminski University / Graduate School / Saatchi & Saatchi / Estonian Business School / Academy of Management / Tallinn Technical University / School of Management in France / University of Graz / Carinthia University of Applied Sciences / International Management Teachers Academy / /
Person
Kerem / Dietmar Sternad / Tomp / Franz Steiner Verlag / Katri Karem What / /
Position
author / Director of Master Programmes / Professor / author /editor / manager / Professor of International Management and the Program Director / speaker / individual manager / well known player / co-author / professor of marketing / /
Writing A Teaching Case - Interview with Dietmar Sternad and Katri Karem What made you decide to write a teaching case (with teaching notes) rather than a research case? DS: I very much believe in the power of cases as a